For Immediate Release
March 1, 2001
Cumberland County Public Library & Information Center
Joins @ your libraryTM Campaign
The Cumberland County Public Library & Information Center (CCPL&IC) is joining libraries across the country in a new, national, public awareness effort called The Campaign for America's Libraries. Sponsored by the American Library Association, the multi–year campaign is designed to remind the public that today’s libraries are dynamic, modern community centers for learning, information and entertainment.
The campaign intends to increase awareness about the vibrancy and real value of today’s libraries. The public education effort is a response to research that shows that while libraries are popular, they are often taken for granted. Research also indicated that while libraries are rooted in nearly every community, in schools, campuses and businesses across the country, they are often not visible. The campaign is designed to showcase public, school, academic and special libraries nationwide.
"Libraries are a part of the American dream," says CCPL&IC Director Jerry Thrasher. "They offer opportunities for education and self–help. But they are also changing and dynamic places, on the forefront of the information age." This campaign will tell the exciting story of today’s libraries.
Using funds provided by CCPL&IC’s corporate sponsor, Systel Office Automation, the library has purchased billboard, radio, and newspaper advertisements over several months, beginning March 15, to promote the campaign and highlight important services the library offers. The campaign will be emphasized at all CCPL&IC locations during National Library Week, April 1–7.
Thrasher says, "Libraries are truly unique—in person and online. Where else can you have access to nearly everything in print and on the Web and have the personal assistance of a librarian to help find what you are looking for?"
Thrasher adds that librarians are experts in navigating through the clutter of information that’s out there. "Librarians are really the ultimate search engine @ your library. If you need to find something, just ask. The @ your library™ campaign will celebrate the role of today’s librarians."
For more information about CCPL&IC’s participation in The Campaign for America's Libraries and National Library Week, call Amanda Crabtree, Public Information Coordinator at (910) 483-1580 ext. 119 or send an e–mail to acrabtre@cumberland.lib.nc.us.